Swale Software
Services

Web development

For most small businesses, the website is the first point of contact, and often the only one. A site that's outdated or difficult to update can cost more in lost opportunities than it does in hosting fees.

I build websites with character, tailored to each business rather than pulled from the standard corporate templates you see everywhere. They're straightforward to maintain and built on stable foundations that won't need rebuilding every few years.

What I build

  • Brochure sites

    A site that explains what your business does and how to get in touch. Designed to look like yours, not the same template you've seen on a dozen other sites.

  • Booking & appointment management

    Take bookings, enquiries, and quote requests through your website. Connects to your calendar, sends confirmations, and saves the back-and-forth on the phone.

  • WordPress support

    I look after existing WordPress sites: making changes, fixing things when they break, keeping plugins and security up to date, and building custom plugins when nothing off-the-shelf fits.

  • E-commerce sites

    Online shops with product management, payments, stock control, and order handling. Built to fit your business, rather than rented from a platform that takes a cut of every sale.

  • Content-managed sites

    Sites that you and your team can update yourselves. Adding a new page, blog post, or service doesn't have to mean phoning a developer.

  • Custom web apps & portals

    Internal tools, member areas, dashboards, and integrations between the systems you already use. Designed for the way your team works.

Built in as standard

  • Responsive layouts that work on phones, tablets, and desktops.
  • Accessible sites: keyboard navigation, screen-reader support, and proper contrast.
  • Quick to load, even on slow connections.
  • Search-engine optimised.
  • Minimal tracking, with no cookie banners unless they're genuinely needed.
  • Built to current security standards.

How it works

  1. Initial review

    A no-obligation discussion of your current site (if you have one), what's working, what isn't, and what the site needs to do for your business.

  2. Fixed-price proposal

    A written plan covering pages, structure, design direction, hosting setup, and total cost.

  3. Design and build

    Design drafts come early, followed by a working version soon after. I work in short review cycles so you can guide the direction throughout.

  4. Testing and review

    I test the site across browsers, screen sizes, and assistive technology. You review the content and any final details. Anything that needs adjusting gets fixed before launch.

  5. Launch and aftercare

    I handle migration, DNS, and the technical setup. Afterwards you can run the site yourself, or I can maintain it for you.

What it costs

If you need a basic template-based site quickly and cheaply, a template builder will probably serve you better, and I can point you at one. I'm a better fit when the site needs to be distinctive, integrate with other systems, or when you'd value a direct contact for ongoing support and changes.

Basic websites (such as this one) start from £500, with prices increasing based on complexity. I quote a fixed price for the build before any work starts.

Ongoing costs depend on complexity too. Simple static HTML sites are hosted free of charge; I only charge for updates if you'd rather not make them yourself. More complex sites that need server resources to run have hosting costs that vary with the size and traffic of the site.

Ongoing maintenance, updates, and changes are handled through my support service. Costs vary depending on the complexity of the site and the level of support needed.

Got an idea?

Perhaps you have an idea for a new website? Or you have an existing website that needs refreshing? Tell me what you have in mind and I'll talk it through.

Get in touch